舍得文化中心

Shede Visitor's Center

  • 建筑|Architecture

  • 商业+酒店|Commerce + Hotel

  • 四川|Sichuan

  • 2019

  • 建筑|Architecture
  • 商业+酒店|Commerce + Hotel
  • 四川|Sichuan
  • 2019

位置+基地
距离成都和重庆均为二百公里左右的沱牌镇是四川的一个企业小镇,是中国老字号酒厂舍得酒的酿造基地。或许因为悠静的地理位置,沱牌镇似乎同时保留了中国60-70年代工业城镇和乡村聚落的氛围。文化中心坐落在舍得生产区的门前,与涪江和一所公园隔路相望。

功能
文化中心融合了多种功能,包括酒文化博物馆、宾馆、宴会厅和研发中心等,为游客们拉开了酒厂之旅的序幕。

设计策略
经过调研,我们意识到沱牌镇吸引游客的秘诀不仅在于名酒,也取决于其纯净的自然景色和宁静的地域气质。我们的设计试图通过保留这些品质来吸引渴望远离都市喧嚣的人们。文化中心综合体被视作连接工业园区与自然景观的纽带,其建筑空间由一系列带内院的馆所以线性排列的方式组成,而形式语言则由深檐和木板墙等低调的本土化词汇所构建。

建筑剖面
馆所的断面中,无梁混凝土楼板从中部朝两侧悬挑而出,好拟一把张开的伞。这把“伞”从檐口到中心处逐渐由薄变厚,并在最厚的区域承担藏匿暖通管道的需要。

Location + Site
The project is in a company town named Tuopai Zhen in Sichuan where the distillery of Shede, an old liquor brand in China, is based. The closest large cities are Chengdu and Chongqing, both are approximately 200 kilometers away. Partially due to its relatively quiet location, Tuopai Zhen seems to maintain both the ambience of an industrial town and a rural village before the economic reform that was commenced in China in the late 1970’s. The specific site for this visitor’s center is situated in front of the production campus of Shede near a main thoroughfare with a park and a river on the other side.

Program
For tourists, the visitor’s center is the prelude before departing for a tour of the Shede distilling facilities and has a well-mixed program, including a museum for liquor culture, a hotel, a dining theater, a R&D center, among others.

Design Strategy
After much study, we come to realize the reasons why vacationists would come to Tuopai Zhen have to do not only with the famous liquor but also with the pristine natural landscape as well as the tranquil feeling of the locale. Our design intends to preserve these qualities that attract the people trying to get away from the hustles and bustles of the metropolises. While the building complex of the visitor’s center serves as a connection-transition between the Shede campus and the woodsy landscape, the architecture of the center is spatially organized as a series of smaller pavilions with central courtyards arranged in a linear fashion and its formal language is based on a low-key vernacular vocabulary of deep eaves and wood-paneled walls.

Building Section
The cross-section of the typical pavilion resembles that of an umbrella with beam-less concrete roof cantilevering out from the center. The thickness of the sloping roof canopy changes gradually, thin at the eaves and thick at the base, where the air-conditioning ductworks are concealed.

项目信息|Project Info

客 户:
沱牌舍得酒业股份有限公司

地 点:
四川省沱牌镇

主持设计:
张永和,鲁力佳

项目团队:
梁小宁,黄舒怡,张博文,柳超

建筑面积:
22592平方米

结构材料:
钢筋混凝土框架结构

设计时间:
2017

竣工时间:
2019

Client:
Sichuan Tuopai Shede Wine Co., Ltd.

Location:
Tuopai Zhen, Sichuan, China

Principal Architects:
Yung Ho Chang, Lijia Lu

Project Team:
Liang Xiaoning, Huang Shuyi, Zhang Bowen, Liu Chao; Interior Design: Simon Lee, Zeng Xiangyan, Zhang Min, Li Shuai

Collaboration:
China Southwest Architectural Design and Research Institute Corp.,Ltd.

Building Area:
22592 M2

Structure and Material:
Concrete framework

Design Period:
2017

Completion Time:
2019

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